Trendspotting: Zoomy Parallax

Here is a new twist on a widely used technique: zooming parallax. The basic parallax scrolling effect can be seen widely peppering the internet. The effect is now overused and abused unnecessarily. When used in moderation it can be a more subtle touch that adds value rather than take away from the user’s experience. At the heart of the effect is a good motive: to give the user a perception of depth… an experience that is more than flat images, flat text, or flat videos. As you scroll your mind interprets the different motion rates of the layers as depth… with one layer closer than the other. This was great the first time we saw it… and second… and third… but it gets old when its applied at every turn. I’m not the only one who is looking for other new avenues to evoke similar sensations. I’ve been noticing a new trend of using “zoom” instead of a different scroll rate to add dimension to a website. Here is a simple example showcasing the idea.

In this example, the zoom happens slowly and steadily whether the user is scrolling or not. I found it humorous and worthy of a nod.

So, when in Rome, do as the Romans do… just do it with a subtle twist and make it your own.

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